WhatsApp Broadcasts
Meta Business Verification Requirements: Raise WhatsApp Limits to 2,000 a Day
What you need for Meta business verification, from documents to website details, so your WhatsApp number can message 2,000 new people a day instead of 250.
By Wedd.ai Team · Updated October 23, 2026
Quick answer: Meta business verification confirms the business behind your WhatsApp number is real and raises your daily WhatsApp limit from 250 to 2,000 new people a day. To pass, your registration documents, your Business Portfolio settings and your public website must all show the same legal name, address, phone number and domain. Most rejections come from a mismatch, not missing paperwork.
The limit counts only conversations you start: guests replying to you, or messaging you first, don’t use it up, and Meta unlocks higher tiers after 2,000 on its own while your message quality stays good. Wedd.ai paces large sends to fit whichever limit applies, and once your portfolio is verified, nothing changes in your Wedd.ai settings. Verification matters most for wedding planners, venues and decorators who message many families. If you’re a couple sending your own invitations, read the FAQs below first; you may not need it at all, and our guide to sending bulk WhatsApp messages to wedding guests covers the rest.
WhatsApp messaging limits before and after verification
| Stage | New people you can message in 24 hours |
|---|---|
| Connected, not verified | 250 |
| Meta business verification done | 2,000 |
The limit counts new conversations you start, such as invitations and reminders. Guests replying to you, or messaging you first, don’t use it up. After 2,000, Meta raises the limit further on its own as long as your message quality stays good.
Before you apply: the core rule
Meta’s checks and human reviewers compare three things against each other:
- The documents you upload (registration certificate, GST certificate and similar).
- The details in your Meta Business Portfolio (Business Settings → Business info).
- Your live website.
Most rejections come from a mismatch between these, not from missing paperwork. A slightly different spelling of the business name, an old address in the footer or a phone number without the country code is enough to fail. Make all three match exactly before you submit.
Business documents Meta accepts
Upload one document that shows your legal business name, and one that shows your address or phone number if the first doesn’t. For Indian businesses, these commonly work:
- Certificate of Incorporation, or LLP or partnership registration
- GST registration certificate
- Udyam (MSME) registration certificate
- Shop and Establishment licence
- A recent utility bill or bank statement in the business name, for address or phone proof
The name on the document must match the legal name you enter in Business Portfolio settings, character for character.
Website requirements for Meta business verification
Your website is where most applications slip. These four details are mandatory, and each must match your documents.
| What to show | Where | What Meta expects |
|---|---|---|
| Legal business name | Footer, on every page | The full registered name, for example “Sharma Events Private Limited”. If you trade under a brand, say so: “Brand X is operated by Legal Entity”. |
| Registered address | Contact page or footer | Street, area, city, PIN code and country, identical to your registration or utility bill. Avoid P.O. boxes and virtual office addresses. |
| Phone number | Contact page or footer | With the country code, for example +91 98xxxxxxxx, and the same number as in your Business Portfolio. |
| Domain email | Contact page or footer | An address on your website’s own domain, like hello@yourbusiness.in. Gmail, Outlook and Yahoo addresses don’t count. |
Wedd.ai’s own footer is an example of the brand line: wedd.ai is operated by Mrge IT Private Limited, with the registered address, phone number and an @wedd.ai email listed.
A few more things help reviewers:
- HTTPS on the whole site, with no broken pages.
- A privacy policy and terms page linked from the footer.
- The website URL in your Business Portfolio is the same domain as your email address.
- Optionally, domain verification in Business Settings, which proves you control the website.
How to submit Meta business verification
- Open Meta Business Suite → Settings → Security Center (or Business Settings → Business info) for the portfolio that owns your WhatsApp number. If you connected through Wedd.ai, this is the portfolio you picked in Meta’s signup window during coexistence setup.
- Click Start verification and enter your legal name, address, phone number and website exactly as they appear on your documents and website.
- Upload your documents.
- Confirm a contact method: Meta sends a code by email to your domain address, by phone or SMS, or checks your domain.
- Wait for the review. Track the status in Security Center; Meta may ask for another document.
Once the portfolio shows as verified, the higher limit applies to your WhatsApp number automatically. Nothing changes in your Wedd.ai settings.
Pre-submission checklist
- Legal name matches on documents, Business Portfolio and website footer
- Full registered address on the website, same as on the document
- Phone number with +91 on the website, same as in the portfolio
- Contact email on your own domain, no free email providers
- Website runs on HTTPS, with privacy policy and terms linked
- Website URL in the portfolio matches the email domain
Tick every box before you submit. A rejection usually means fixing the mismatch and applying again, which costs more time than checking first.
Frequently Asked Questions (FAQs)
What is the WhatsApp message limit per day before business verification?
A WhatsApp Business API number that is not verified can start conversations with 250 new people in a rolling 24 hours. Replies to guests who messaged you first don't count against this limit.
How does Meta business verification increase the WhatsApp limit?
Once the Meta business portfolio that owns your number passes business verification, the daily limit rises from 250 to 2,000 new people a day. Higher tiers after that unlock automatically as you keep sending good quality messages.
Do I need a website for Meta business verification?
In practice, yes. Meta reviewers compare your documents with your public website, so the website should show the same legal name, registered address, phone number and a matching domain email address.
Can I use a Gmail address for Meta business verification?
No. Use an email address on your own website's domain, such as hello@yourbusiness.in. Gmail, Outlook and other free addresses are a common reason for rejection.
Does a couple planning their own wedding need business verification?
Usually not. 250 new people a day covers most family guest lists when invitations are spread over a few days, and Wedd.ai paces sends for you. Verification mainly helps planners, venues and other registered wedding businesses.